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Clean Money: Picking Winners in the Green Tech Boom

In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar power to biofuels–and shows how these renewable resources will spawn successful companies and rising share prices. Page by page, you'll discover the technologies that will drive this boom and become familiar with the state of their markets, their growth prospects, and the companies that are best positioned to become tomorrow's success stories.

This small wind turbine was recently added to the roof of the historic Frauenthal Theatre. Of course it only produces enough power for a fraction of the theaters needs but it was bought by the Community Foundation to promote a green downtown. There is supposed to be a display inside the building showing in real time how much electricity the turbine is producing.

I hope we see more of these appearing on downtown roofs.

Sergei Arkhipov presenting an elevator pitch for Green Silicon Technology at the 2009 Rice Alliance Energy and Clean Technology Venture Forum.

Clean Tech Intellectual Property: Eco-marks, Green Patents, and Green Innovation, by Eric L. Lane, is the first comprehensive review of intellectual property and clean technology. It analyzes the interplay of clean technologies and IP regimes using industry trends, legal developments and case studies to demonstrate how IP law is influencing the growth of clean tech and how green business models are shaping IP practice. The book explains how clean tech companies can leverage green patents to create and expand their businesses and includes strategies and cases studies relating to prosecuting green patent applications, building green patent portfolios, and licensing clean technologies. The effects of significant green patent and trademark litigation on the clean tech industry are also examined. Special focus is given to issues of "eco-mark" prosecution and green branding, from the brand owner perspective and from a consumer protection standpoint, including a discussion of "greenwashing." The book critically examines clean tech IP policies and discusses the international debate over the role of IP in efforts to curb global climate change.